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Is your digital marketing in check?

Have you taken the time to review your digital marketing strategy for 2020? Do you even have a strategy? If so, is it on auto-pilot? Be honest! So many businesses get their digital marketing in focus and then leave it like it’s going to live and breath on it’s own. That’s not the best policy and it won’t get you very far.

Did you optimize your website pages? You rock! Got your social media profiles looking good? Awesome. Google My Business set-up? Yes, ok perfect. Got that automated email campaign triggered? Way to go! Google Ads on auto-pilot? Woo-hoo! 

The problem with setting your plan then walking away is this will only get your business so far online. Initially you will be killing it, but soon your competitors will chase you up the rankings and pass you right on by. Your digital marketing needs to be tended to regularly, just like your garden. When you leave it alone you miss out on opportunities to engage with your customers, show them your latest offerings, and stay in front of the likes of Google, Facebook, Instagram, Pinterest, and LinkedIn. Without regular engagement, all of the algorithms will filter your content out and your profile(s) will drop off the face of the internet. 

To help you out with this common problem, we put together this handy checklist for you to go review at your next marketing meeting.

  • On Page Keyword Optimization:  Have you reviewed your pages? What about the new ones? Have they been optimized to target specific keywords? What are the latest keyword phrases your ideal customer is searching for?
  • Website Errors:  Do you know if/where there are errors on your site? This is common. Broken links, blank pages, expired SSL certificate, and duplicate content pops-up regularly and is more common the larger your website is.
  • Incoming Links:  Are you keeping on top of your incoming links? Did you know that there is such thing as bad incoming links? Yep, bad sites linking to you can really send a bad message to Google and will cause your rankings to decrease.
  • Google Apps:  Have you checked in on your Google business page? Considering that most people use Google to find businesses online and locally, it’s so important that your business is up to date. Search Console, Analytics, My Business, and Ads all need to be reviewed monthly. 
  • Social Media:  Are your profiles up to date? Have you responded to all of your messages? Are you posting several times a week? Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, etc. all need regular attention or your content will not be showing up on anyone’s feeds. 
  • Blogging:  Are you adding new, interesting, and relevant content to your site regularly? Not only do your customers want to see that you are the experts in your industry, but search engines want to see it too! When you stop adding new and relevant content, you will surely see your rankings drop quickly while your competitors’ (who ARE blogging) rankings are climbing up right on past yours.
  • Email Marketing: Are you engaging with your customers? Sending them a message tailored to their needs? Email marketing is the perfect way to stay in front of your customers and keep the conversation flowing. Stop email communication and your customers will soon forget about you and will quickly find what they need from your competitors. 
  • Photography & Video: Have you spent some time creating new visual content? YouTube, Instagram, and Pinterest are soooo popular right now. Why? Visual content! Customers want to see current and relevant photos – especially non-stock photography. Invest in visual content and your customers will LOVE you for it!

Hopefully this helps you stay on track with your digital marketing strategy in 2020. Keeping all the balls in the air is a tricky process, but so very important for you to be found online. Contact us if you have any questions or need any assistance with the checklist above. 

 

2019 Year in Review

Welcome to 2020! A new decade. How exciting!

Have you reviewed 2019? What successes did you celebrate? What were the big takeaways from your marketing efforts? How did you stay on track? What did you cut?

We’d love to hear about your big wins and what didn’t work as well as you’d hoped – we are always looking at ways to improve our services and how to improve digital marketing for our clients.

And the biggest question… What digital marketing tools will you be focusing on in 2020?

When planning for the year ahead, it’s important to stay on top of current and upcoming trends. Experts across the globe are all talking about the trends listed below. Let’s get the conversation started & see which of these would be best to grow your company!

Looking forward & trends to follow in 2020:

  • Authenticity
    Getting found on social media is becoming more and more difficult since competition is fierce and channels are requiring businesses to “pay to play”. To get yourself noticed, being authentic is key. Consumers are wise to fake content (ie. “fake news”) and want to learn the real story about a business when doing their research. Let’s discuss your ideal customer and how you can be most authentic in their preferred social spaces. 
  • Google is still #1
    Yep, Google is still King. Surprise, surprise. People love using Google and it will be a long time before Google isn’t a daily household name and a consumer tool. That means that you need to work hard to make sure Google notices your online content. Showing yourself as an expert on your website is your 1st priority. After that, let’s figure out where your online presence can be improved and make it happen.
  • Faster Website = Better Placement
    Search engines AND consumers LOVE fast websites. Computers and internet connectivity are faster than ever and consumers don’t have time to wait. If your website takes any time at all to load, you will be lost in the dust. Your customer has a very short attention span and you need to cut through the internet clutter with a fast loading website + Google will award your handsomely. We have the tools and tricks to speed up your website, let’s work together to get you up to speed.
  • Targeted Email Marketing 
    Are you talking directly to your customer? Targeted email marketing is the best way to get in front of your customer and engage them in conversation about your products and services. Implementing it takes strategy and skill. Let’s get the ball rolling on your 2020 email marketing campaigns.
  • LinkedIn is a Good Place to Be
    LinkedIn is a perfect place for you to connect with business professionals. It is an under-utilized social space where you can easily stand out and get noticed. Connect with referral partners, find employees, and have a discussion with your ideal customers. Let’s take a look at how LinkedIn can work for your business. 
  • People LOVE 😍 Videos
    YouTube is growing by leaps and bounds. Consumers are watching more and more video content on social media channels. Videos are smaller, allowing them to easily be shared by peers on phones and in apps. Video content is huge! Connect with consumers by showing your real, authentic self, and showcasing your products and services. Let’s take a look at your business and see how video would work best for your brand – we can show you how to do it easily!
  • Podcasts Build Credibility
    Become internet famous! Being interviewed on a podcast shows your customer that you are the real deal and an expert in your industry. This is also a great way to show your authenticity (see above!). Use a podcast to shout your brand from the rooftops and engage your ideal customer on another form of digital media. 
  • Facebook Messenger Chatbot
    Looking for a way to stand apart from your competition on Facebook? Trying to engage in conversation with your prospective customer? Chatbots are all the rage. Engage with consumers right from Facebook and have a real conversation with them about your products and services, while using it to build your email list. Let’s set one up and keep the conversation flowing!

We hope this list helps you zone in on your digital marketing strategy in 2020. Staying on top of these trends will be important in the months to come – you can be sure your competitors will be!

Best Wishes & Happy New Year,
Julie & Britta