Welcome to 2020! A new decade. How exciting!
Have you reviewed 2019? What successes did you celebrate? What were the big takeaways from your marketing efforts? How did you stay on track? What did you cut?
We’d love to hear about your big wins and what didn’t work as well as you’d hoped – we are always looking at ways to improve our services and how to improve digital marketing for our clients.
And the biggest question… What digital marketing tools will you be focusing on in 2020?
When planning for the year ahead, it’s important to stay on top of current and upcoming trends. Experts across the globe are all talking about the trends listed below. Let’s get the conversation started & see which of these would be best to grow your company!
Looking forward & trends to follow in 2020:
Getting found on social media is becoming more and more difficult since competition is fierce and channels are requiring businesses to “pay to play”. To get yourself noticed, being authentic is key. Consumers are wise to fake content (ie. “fake news”) and want to learn the real story about a business when doing their research. Let’s discuss your ideal customer and how you can be most authentic in their preferred social spaces.
- Google is still #1
Yep, Google is still King. Surprise, surprise. People love using Google and it will be a long time before Google isn’t a daily household name and a consumer tool. That means that you need to work hard to make sure Google notices your online content. Showing yourself as an expert on your website is your 1st priority. After that, let’s figure out where your online presence can be improved and make it happen.
- Faster Website = Better Placement
Search engines AND consumers LOVE fast websites. Computers and internet connectivity are faster than ever and consumers don’t have time to wait. If your website takes any time at all to load, you will be lost in the dust. Your customer has a very short attention span and you need to cut through the internet clutter with a fast loading website + Google will award your handsomely. We have the tools and tricks to speed up your website, let’s work together to get you up to speed.
- Targeted Email Marketing
Are you talking directly to your customer? Targeted email marketing is the best way to get in front of your customer and engage them in conversation about your products and services. Implementing it takes strategy and skill. Let’s get the ball rolling on your 2020 email marketing campaigns.
- LinkedIn is a Good Place to Be
LinkedIn is a perfect place for you to connect with business professionals. It is an under-utilized social space where you can easily stand out and get noticed. Connect with referral partners, find employees, and have a discussion with your ideal customers. Let’s take a look at how LinkedIn can work for your business.
- People LOVE Videos
YouTube is growing by leaps and bounds. Consumers are watching more and more video content on social media channels. Videos are smaller, allowing them to easily be shared by peers on phones and in apps. Video content is huge! Connect with consumers by showing your real, authentic self, and showcasing your products and services. Let’s take a look at your business and see how video would work best for your brand – we can show you how to do it easily!
- Podcasts Build Credibility
Become internet famous! Being interviewed on a podcast shows your customer that you are the real deal and an expert in your industry. This is also a great way to show your authenticity (see above!). Use a podcast to shout your brand from the rooftops and engage your ideal customer on another form of digital media.
- Facebook Messenger Chatbot
Looking for a way to stand apart from your competition on Facebook? Trying to engage in conversation with your prospective customer? Chatbots are all the rage. Engage with consumers right from Facebook and have a real conversation with them about your products and services, while using it to build your email list. Let’s set one up and keep the conversation flowing!
We hope this list helps you zone in on your digital marketing strategy in 2020. Staying on top of these trends will be important in the months to come – you can be sure your competitors will be!
Best Wishes & Happy New Year,
Julie & Britta